How Proper Signage Can Increase Business

16 May 2019 / By Kelly Taylor
How proper signage can increase business

A major challenge faced by all businesses is figuring out how to attract customers. If you want to create a good first impression of your business, it’s important to understand the role of signage.

Developing effective signage that will positively impact your business is more difficult than you may think. From billboards to wall decals, signage helps bring in new customers as well as retain old ones. In the end, it’s all about how you grow your customer base.

How proper signage can increase business

The Importance of Signage

There is no doubt that signs are a major factor affecting customer decisions and driving purchases. A recent study has revealed that 76 percent of consumers decide whether they want to visit a store based solely on signage.  An attractive sign is enticing and memorable and gives a glimpse of what your business has to offer. In a way, it lays the framework of what a customer might expect from you.

The value of good signage should never be underestimated due to its power to trigger the interest of the viewer and imprint your brand image on their mind.

How proper signage can increase business

How You Can Improve Your Signage?

Placement, graphics, and concision are the key elements of a successful sign. Good design and proper placement not only enhances the image of your business but also boosts sales by attracting customers.

You can use custom films and graphics for signage, materials are available for exterior usage as well as the interior. Interior signs can guide customers towards their desired products (wayfinding) and draw attention to special promotions (informational). They can also provide further information about key products. Ultimately, smart usage of signs will help improve the customer experience.

How proper signage can increase business

Here is how you can use signs smartly:

Placement

It is useless to have the right sign if it’s in the wrong place. Place your signs at eye level and make sure they are clearly visible. Most ADA codes clearly state the placement of interior signage. Retailers should also consider a sandwich board on sidewalks if there is a lot of foot traffic near your location.

How proper signage can increase business

Impactful Graphics

Make your sign eye-catching and appealing by using vivid colors, simple fonts and strong contrast. Do a little research on how famous brands market themselves using color psychology. Keep your signs impactful, but make sure you don’t pair the wrong colors. For example, red and green do not read well together because they are complementary colors and fight for the same amount of attention. The key is to make sure that the colors work with each other.

How proper signage can increase business

Keep It Catchy and Mix it up a Bit

It’s not easy to catch the attention of your prospective customers. The best strategy is to use something short and catchy that’s easy to digest and read.  A shorter message that offers an obvious benefit to the reader is more likely to be remembered.

Try to make several variations of the same signage so that you have the option to change it if needed. There are design companies who can advise you on what works most effectively for your business and guide you throughout the process. Furthermore, temporary signage can have a strong impact on promoting special events. Wall decals are a great way to decorate a business for special occasions and holidays without messy paint jobs or bulky displays.

If you want to run a successful business, always focus on quality rather than quantity when it comes to marketing. It pays to invest in a well-placed and well-designed sign to target the right customers and improve your business.

How proper signage can increase business

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How proper signage can increase business
About The Author

Kelly Taylor

Kelly Taylor is CEO for two companies, an innovator, and driven by her passion for improving the aesthetic and function of her clients’ spaces – a process she calls “WOWification”. As a CEO for Metropolitan West, she leads her team of professionals daily on the front line, providing products and services for design firms, construction businesses, and facility management companies by supplying and installing mural wall graphics, decorative glass films, solar control films and any other film that covers glass, walls, floors, ceilings and doors. Her most recent innovative product is peerhatch, a dry-erase writable wall covering that includes a patented graphical layer to promote collaboration in team environments.

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