The result is a stunningly colorful celebration of football, its players, and its coaches.
The new home for NFL Los Angeles opened September 2021, the culmination of Gensler’s bold design vision that translates NFL’s football-first narrative into an expansive new workspace. The 225,000 square foot space included extensive custom graphics throughout all 4 floors of the space. MetWest is proud to have worked with Gensler and NFL to implement their truly extraordinary vision by producing and installing the project’s complete graphics package.
MetWest lent our technical expertise to Gensler’s ambitious vision by finding the best materials to execute each ambitious wall graphic concept, including a variety of metallic wall coverings to spectacular effect. One of the stars was a 600+ft hallway with full coverage murals featuring stunning artistic renderings of famous football players and coaches. A massive collaborative triumph, the work of many artists flows seamlessly, showcasing a large variety of styles.
MetWest’s patented Peerhatch Dry Erase Wall Covering was a key component in the collaborative design of the workspace. The material was chosen for its non-ghosting capabilities – guaranteed to wipe clean for years without a trace of marker smudges – as well as for its customizability. Printed with yard lines, the Peerhatch walls are able to smoothly flow with the rest of the space’s aesthetics, while remaining an incredibly functional tool as a writable surface.
Gensler’s bold vision for glass graphics included combining a variety of effects, to create unique experiences. Many of the rooms have a double-sided visual, with one image appearing while looking in and another image while looking out. Implementing this required MetWest to develop and perfect specialized production techniques and incorporate a variety of materials. Some of the most complex rooms required the combination of 4 different production processes and 3 different materials. The result is an individualized artistic experience for each room.
The dramatic entrance lobby sets the stage for an environmental experience that only continues to outdo itself with each room. Massive custom cut frost signage and branding on the towering glass entrance greets each visitor. The interior of the lobby itself is a beautifully designed collaboration of many custom elements, including wall and glass graphics produced and installed by MetWest.
Peerhatch is uniquely advantageous to design-forward spaces because of its graphical element. The dry erase wall covering can be printed with any custom graphics during production. A traditionally uninspiring functional tool is transformed into a mural centerpiece.
Peerhatch was created after MetWest founder Kelly Taylor found herself visiting space after beautiful and expensive office space, each of them marred by dirty whiteboards and dry erase paint. While the carefully planned interior designs were still beautiful after years, whiteboards generally only had a few months before marker smears stopped fully erasing. It was a frustrating situation for many companies.
The years of development that went into Peerhatch resulted in a patented product that is guaranteed 100% non-ghosting. Employees can leave notes up for months and it will still wipe clean as if it’s brand new. Even sharpie marker comes off with a bit of rubbing alcohol.
It’s a high-quality product that can match the high-quality design of the rest of the NFL’s space. Its longevity will ensure the NFL will enjoy its functionality for many years to come.
The completion of NFL Los Angeles itself was a masterclass in collaboration. The massive and exciting new facility brought together designers, artists, technicians, tilemakers, furniture makers, electricians and many, many more in order to bring together this 250,000 ft space. It’s no surprise the result was a workspace that optimizes collaboration & connectivity for those who use it.
As one of the key collaborative elements in the newly opened building, Peerhatch Dry Erase Walls provided the NFL walls with an incredibly functional tool while its aesthetics blend smoothly in with the branding and aesthetics of the rest of the space.
Through extensive experimentation and sampling, MetWest’s solution was to develop a new printing process that nearly perfectly replicated the exact look of the chosen frosted film.
Through extensive experimentation and sampling, MetWest’s solution was to develop a new printing process that nearly perfectly replicated the exact look of the chosen frosted film.
Through this process, MetWest was able to allow the custom graphics to utilize the metallic effect of the wall covering in extremely complex ways.
Printing method with the addition of other materials such as frost & vinyl decals meant that some offices were combining 4 different production processes and 3 different materials for a single glass wall.
